Target audience research

 Frank Ocean has a very soulful voice when he sings and he sounds distinctively 'african american' (due to the raspy/ deep throatiness in his voice- featured in a lot of black jazz singers) so his target audience would seemingly be people of a certain ethnic background. However his songs are not discriminatory and the messages behind his songs appeal to more than just one type of people. Males and females alike can enjoy his music as he sings songs about men and women, for men and women. He recently came out as bisexual so his music might appeal to more than one type of sexuality as well. Overall his music and him as an artist allows him to reach out to a wide range of audiences.

Kanye West.
The fact that he works with such well known artists opens up his fan base and people of varied would be interested in his work.

Frank Ocean is an African American singer/song writer and rapper, in 2010 he became a member of OFWGKTA (old future wolf gang) Growing up on artistic influences like jazz, rap and soul had influenced his own music style, he has worked with artists such as Jay Z and Kanye West. Within the OFWGKTA group his target audience would be young people around the ages of 14-18.

 The group focuses on mischievous acts such as taking drugs and being menaces to society but overall just being teens and young adults having fun and tackling issues by rapping. However individually his music would appeal to the masses from ages 15- 25, his songs are captivating and have a range of meanings and values.







Frank Ocean is signed to Def Jam Recordings as a solo artist, the artists featured are mainly african american and they appeal to that ethnic background, however their songs( like Frank's) are for anybody to listen to and enjoy. Some artists include: common, 2chainz, Afrojack, August Alsina, Pusha T, Kanye West, Jhene Aiko, Big Sean.

Example of a OFWGKTA fan.

Mix of OFWGKTA fans and Frank Ocean fans.

The target audience I'm aiming for is 16- 20 years olds, female and males, as this fan base is more open to new creative ideas and the dark nature of the video might be more accepted by a younger audience.