Sunday, 26 April 2015

Evaluation part 4

By using new media technologies such as: Final cut pro, Google, Imovie, Itunes, YouTube, Blogger, Soundcloud, Pinterest, Slideshare. I was able to plan, research and construct my music video. Starting with the planning process I down my ideas onto paper, I then took pictures of these ideas and put them onto blogger. This way I was able to document exactly what was going on in my head in regards to planning my music video. Quickly writing small blog posts on my blog was a great way of me remembering my thought process and it also became a good way for me to interpret and map out all of the different ideas that were coming to my head. Blogger proved to be an important asset in constructing and planning my work as I could show each and every step of the process I was taking. To aid with the planning process I used Pinterest. I found this was very helpful and added a different element to my blog. For example On Pinterest I was able to search many different aesthetics which I wanted to include in my music video. using this application gave me a different platform of showing my thought process which I feel helped give variety to my blog. 


I also used Slideshare to create a pitch for my music video. This added a different aspect of planning and research onto my blog and I feel it shows I have a good understanding when using different technological devices and apps. This was also a good way for me to broadcast my work as I had the option of posting the link to my music video pitch publicly or privately. Therefore allowing feedback in the early stages of my research and planning. Using YouTube and Soundcloud: I found my song for my music video. I researched a lot of different genres of music, artists and songs to choose from. This was extremely useful to me as YouTube especially offered me such a wide variety of songs to choose from. This however meant I had a hard time picking one particular song as all of the songs I listened to open my mind and had me thinking about different ideas that I could use within my music video. Once I had chosen the song I wanted to use I then downloaded the song via Itunes and this was the format in which I uploaded it to Final cut pro. 

Once I had chosen my song, done all my research and planning and filmed footage for my music video, I moved on to the editing aspect of my work. I first uploaded all of my footage onto Imovie and due to technical difficulties on Final Cut pro: I decided to edit the footage on Imovie. The layout of this application is quite straight forward and allowed me to see exactly what I was doing. However I couldn't complete the accurate and intricate editing I was trying to achieve while using this application. So I then decided to use Final cut pro. Final cut pro was an application that I had used before so I was familiar with the different settings. However For this project I was able to expand on my abilities. One of the editing skills I tried to craft was lip- synching. Which I hadn't done before, Using this application enabled me to precisely edit and cut wherever I wanted. There was also a wide range of different filters and settings that I could use within my music video which helped me add variety into my music video. 

Evaluation part 3

I received a  range of feedback from my audience, ranging from the age of 17-24 , In the image above was a friend who had sent me a comment on my video after I had put a link on my twitter page, she is 18. She mentioned she could see where I was going in notion of the Gothic theme and she was impressed with the different range of filters and tones I used within my video. 
Initially I sent out a questionnaire, as follows:

 Questionnaire for music video research

1. What is your age?


2. What Gender do you identify with?



3. What is your ethnicity?



4. Who is your favourite music artist?



5. What is your favourite genre of music?



6. What is your favourite genre of movie? (comedy, romance, horror.... etc)

  • Bukky, was 18 years of age, she's a female, African, her favourite music artist is Frank Ocean and her favourite genre of music is hip hop/ r'n'b, her favourite movie genre is action and horror films. 
She therefore fits into my target audience perfectly. not only is she of the age range but her interests ensure the style of my music video would entice and please her. 



Monica was also very enthusiastic about my music video. She mentioned the editing for the lip synching is something that particularly impressed her which was pleasing for me as I had tried very hard to make sure the editing of the lip synching was on time with the lyrics. She also mentioned she enjoyed the different range of shots I used. I was aiming to impress the audience and give a variety of different shots hence why I included panning shots, mid-shots, long-shots, extreme close ups and zooms in and out. This was important to add variety to the music video as some of the scenes were similar or repetitive. 


This commenter on my YouTube page mentioned they liked the different forms of wipes and fades to transition into the next scene. I chose to use a lot of fade to black and wipes when transitioning from one scene to the next, this was important as it allowed the music video to flow and helped with the continuation of the music video. They also mentioned the lip- synching was really well tuned with the song. Which was a difficult process to perfect but I feel with the revised use of Final cut pro I was able to achieve a great final result. They also gave me great constructive criticism to work from. They mentioned that there could have been more of a story line to follow. if i was to complete the project again I would certainly add more of a story line so that the music video had more direction. However with this being said, I decided to concentrate on the performance based parts of my music video, this way I could emphasise the accuracy of the lip synching. Therefore I added different filters such as split screens which enabled be to add variety to the music video. 

Monday, 20 April 2015

Evaluation part 1


When I brainstormed my ideas, I decided to create a narrative piece of media. I wanted to incorporate performance within my music video, however I wanted the music video to somewhat tell a story. Working on my own meant that I could let my creative imagination run wild, I had a plethora of ideas to choose from and I wanted to use little bits from everything that inspired me to create my final music video. However when trying to film, edit and bring the images in my head to life on screen I found a few of my ideas may have been slightly too ambitious. The difficulties I had with my project included not having enough models and actors to feature in my music video, this meant I had to re-plan the idea of my music video. To re-iterate I originally wanted the video to be mostly narrative and a small section of performance. When I started filming the performance based pieces of work, I realised how much I enjoyed the different range of varied shots, after a few takes I was able to motivate my actor so that he would be enthusiastic about his role. Given that I was enjoying the way the lip-syncing shots were panning out I decided to make the music video a more even split between narrative and performance. 
The theme of my music video being: a Voodoo mistress setting love traps for her lover, as can be interpreted within the lyrics of the song.
I used a mid-shot here to set the scene, The 'Voodoo Mistress' is standing upright with her face covered (as she will be within all of the shots) I purposely wanted the background to be dim however I placed my model directly under the light therefore emphasising her being the main focus of the shot. Being her there is a white sheet pinned up so that there is a plain background. I wanted the focus to be completely on the model and the white background enables all the colours within The 'Voodoo Mistress' costume to come out. Looking back on my work I would have ironed or steamed the sheet to enable there were no wrinkles in the shot, however I quite enjoy the effect that it gave me because it makes the shots feel organic and real. If I wanted to go for a different coloured background I could have chosen to use the green screen, this would have allowed me to change the background and setting if I had desired that effect. For the setting I chose not to venture out too much, this was because I was working on my own, a complication with working alone would include the fact that I wouldn't have a group of people working with me (if I was working in a group there would automatically be different actors) and because I only had a limited amount of actors I didn't want to have to rely on anyone to go somewhere inaccessible. With that being said, For the shots of my male actor 'Sam' I chose a plain light grey wall, this would ensure I could create clean shots and wouldn't add any distraction to my music video. As well as the clean background not taking away from the shots I used this as a tool to emphasise the Voodoo Mistress' costume. She wears extravagant reds and golds and has a sequin and black mask which covers her face. I have layered her clothing and put on a red head dress which adds to the authenticity of my character. As in previous blog posts I have included her costume ideas. I feel I have done well to stick to these ideas and themes and her clothing is very reminiscent of that of a witchcraft practiser/voodoo mistress. In certain shots I have included a fluffy fur coat which adds to the luxurious characteristics I was trying to portray within her character.
For Sam's 'costume' I went with a very smart casual look, he is also wearing lots of layers. The purpose behind piecing casual/smart clothing together was because I didn't want his costume to take away from the message within the song. Sam has a vital role of singing the words of the song therefore I wanted nothing to distract from this.
I used a range of props within my work a few of these included: candles, stones, crystals, shell, glass, books, a small table, an apple, a flower, dancing African sculptures. These were all used to set the Mise-en-scene, I wanted to add depth to my scenes by including props which could be seen in a real voodoo house, therefore I layered shells into a glass and used crystals to create a scene which would look as if the mistress is conducting some sort of spell.

I used a range of different shots within my work, not only the lip-syncing shots but my Voodoo Mistress also. I used long shots, close ups, mid shots and extreme close ups to capture the tone of the scene and portray emotion. The close ups and mid-shots were especially important for my singer: Sam, as I wanted these shots to be as clear and coherent as possible. The close ups enables the audience to see his lips moving to the beat and lyrics of the music. This proved to be difficult to film as the tripod I was using didn't go high enough into the air, therefore I had to hold the camera upright and steady to ensure my hands weren't shakey and to create the right visual effect. The singer is looking into the camera which is a convention of music videos, it creates the notion of 'looking' and engages the audience within the music video. I took a wide range of shots, not all did I use for my final product. I was using final cut pro and briefly Imovie to edit my work. I had to cut and delete the scenes which I didn't like to ensure the final music video was exactly how I wanted it. When cutting my work a lot and moving each shot to the correct scene I found I had to use the render feature a lot this often took a lot of time especially at the start when all the work had to be freshly rendered. As well as cutting and deleting work I changed the opacity, colour and saturation of a few of my shots as you can see in the image directly below. Within final cut pro there are a lot of features which enable you to change and customise your different range of shots, I found this extremely helpful and the saturation effect especially helped me with my theme of witchery and voodoo.

Not only editing the lip- syncing but recording these shots were harder than I had originally anticipated, firstly as a director of my music video I had to inspire and motivate my actor to enthusiastically sing within the shots. I originally had a few different shots of him lip-syncing however there wasn't much movement in his lips which made the meshing of his lips and the song very difficult. Secondly the editing, I first tried to edit the lip - syncing on Imovie, however I found the software wasn't complex enough for me to connect and align the sound just perfectly. I then exported the clips to final cut pro which allowed me to zoom into the sound waves and place the shots exactly in the spaces I was trying to fill. When adding other scenes I found this would slightly alter the fluidity of the lip-syncing so I just had to go back and tweak the shots until they were aligned correctly again.
A few of my scenes had been repeated, for example in some shots I used  the same scene however I sped certain parts up, added colour or saturation, put the scene in reverse. This enabled me to fill out my video and ensured there was continuity throughout the music video. One negative to this would be I could have had a few more shots of different things this would ensure I have a variety of ideas and could make the music video look more thought out.








Evaluation part 2

I wanted create a performance based music video. As mentioned in my other blog posts I originally planned to create a more narrative based music video. I feel the video I have created is a mix between the two. The music was created for a niche audience; I kept this in mind because the theme of witchcraft and voodoo might not be accepted by everyone. Because the audience I was aiming the video at was a niche collective, the imagery in my digipak and poster would correlate with their interests. As mentioned in previous blog posts, I specifically chose a younger audience (16-20) as they are quite open minded in experiencing different creative projects. This way the concept of a dark ‘voodoo’ video would be well accepted. The themes of the music video continue within my poster and digipak. For example the lyric sheet is a blood red colour, which correlates with the tone of the lyrics. The ‘voodoo mistress’ also has a lot of red in her costume which shows the continuation from product to product. The font on the poster, front cover, back cover and lyric sheet are the same. This is important as it emphasises the theme has to continue throughout my music video and ancillary texts. The font in the music video is also very similar which will help with the continuation of my products. The front cover and back cover and disk impression are of a similar grey tone, these elements work together as they guarantee the listener of the song would understand the theme behind each product. One of the elements that went well in my overall products would be the font. I tried to keep them similar throughout the different products as this ensured the products flow and correlate with each other. On my CD back/front cover I really like the use of the grey tones within the work, with the fading of the singer: Sam it made the front cover look more elusive. The grey tone also allowed me to put more layers on my front cover. For example I have a picture of the woods, and then his face and also the song title, because the grey isn't too harsh it allowed me to make the colour of my title really bold. 








I experienced a few difficulties when creating my digipak and poster. For example the poster was difficult to create as I haven’t had much experience in using Photoshop. I had tried to use it but it was proving too frivolous when I tried to edit and change certain things within my picture. I therefore used paint and a word application which allowed me to layer images on top of each other, eventually giving me the desired effect I was going for. If I was to change anything I would ensure I had some background knowledge on using Photoshop, that way I wouldn't have to print screen my final image to put in onto my blog (another difficulty that arose). If I didn't have to print screen my photos the picture quality would have been better and thee colour and text would have been more vibrant. A weakness in my poster would be that the fire isn't more fluid. I would have preferred the fire to go past the image of the singer so that it looked more realistic.  I would also have liked to find a font that was more similar to my other products, however the application I was using at the time left me unable to do that. As mentioned before a weakness could have been when I used a word application to edit and create my pictures. If I had used photo shop the front cover/ back cover and disk impression would have been clearer and the quality would have been sharper.

digipak research ideas

Within my Digipak I need to include the cd cover, back of the cd, spine of the cd, disk impression and  a free image/poster.



Here are a few examples of digipaks, they include the front cover, back cover, spine and poster included in the pack. It is important that the themes of the poster and the outer Cd match, this will ensure the continuation of the theme will go smoothly.





Using the research of the layout of different artist's ideas, I decided to create a digipak which included a disk impression, front cover, back cover and spine. Here is the final pieces for my digipak:








Friday, 6 February 2015

Draft designs of cd product


I intend to use this draft as my main idea for my cd. However the background image: of the forest, is not my own original picture. The criteria requires me to create and design a completely original picture therefore when I record my music video I am going to take a few still shots which I can use on my cd and for my poster.

'artist'

This is Sam, my artist, in my previous post: Pinterest mood boards, I had included the attire I wanted Sam to wear. He was supposed to be wearing something casual and 'fashionable' however I told him to dress in whatever he felt comfortable in. This was important because I don't want the lip syncer to detract from the message within the video. I want the vibe of the video to be chilled and serene. The non extravagant outfit emphasises the depth the artist is willing to go to bare his soul to the audience which is important when conveying my message within the video.




Friday, 23 January 2015

Production of a poster/ magazine article advertising my music video

This is a poster promoting the release of 'The Fugees' album entitled 'The score', although the date of the album's release isn't on the poster, at the time (1996) there was a lot of buzz created after the first album they had created. The poster jumps out to me as it doesn't particularly have a lot going on. The backdrop is black, with three portraits central to the poster. Beneath is a picture of the group running away. The listener is able to decipher what they are running from. It could be from police, entrapment, racial issues. The possibilities are endless. Listening to the album you can hear that the group have a deep desire to be free and not caged away. This is emphasised in the picture as it shows them 'running' not only are they running away, they may be running towards something. For example, freedom, riches.
Within the poster the listener can tell the group are signed by Columbia Records. The writing of 'The Fugees' and 'The Score' is in bold and in orange writing, the filter of the image in the centre is also slightly orange so the colours are consistent in their continuity. 
The bottom image in black and white has inspired my poster idea, as I want mine to be in black and white also. 


'Digipak'

As well as my Cd cover planning, I have decided to include an A4 poster for my music video. The poster will be in black and white in compliance with the theme. It will be set in a forest and my two models will be standing in the forefront of the picture. One model (Nadine) will be holding a candle and the other model (Sam) will be holding her hand. This is just to emphasise the level of control she has over him. She is a metaphor of the power evil can have and I have used her to portray the idea that if you are empty or easily swayed, evil or badness can be highly influential.

Tuesday, 20 January 2015

What will my CD look like

I want my model: Sam, to be at the front of the picture, posing some-what blankly at the camera lens, this could fit with the convention of a music video as it emphasises the practise of 'looking', I feel this engages the listener. I want one side of the face to be lightly transparent and in a grey scale to fit with the colours of my music video. I want the imagery to focus on the black and white aspects, which will emphasis 'good' and 'bad', ying and yang.
The picture in the middle is what has inspired my perspective Cd cover idea, I like the idea of the background being faded. It reinforces the message in the music video and possibly foreshadows what the song is going to be about. It is also a form of continuity and allows me to carry the theme of the sublime of nature throughout.
The forest will be my background image. 


Institutional research

Def jam Recordings: is the label frank ocean is signed to in addition to being a branch of the group OFWGKTA (odd future wolf gang kill them all). DefJam is an American record label which focuses mainly on hip hop and urban music, owned by Universal Music Group, it was founded in 1983. The label has quarters in the UK and Japan. 
Some of the Artist's include: 
  • 2 Chainz
  • Afrojack
  •  August Alsina
  • Big sean
  • Common
  • Fabolos
  • Jeremih
  • Jhene Aiko
  • Kanye West 
  • Nas
  • Mariah Carey
  • Teyana taylor to name a few. 
They are mostly African American. I feel like this institution would be suited to my Song and Music video as the 'singer/performer' is Black and the song is alternative r'n'b. 

Polydor: 
Polydor Records is a British record label that is under Universal music group. It currently operates as a front-line label under the Interscope Geffen A&M label.
Artist's include: 

  • Azealia Banks
  • Eminem 
  • Nelly Furtado
  • Nicole scherzinger
  • Schoolboy Q
  • Sky Ferrierra
  • K'Naan
There are a mix of genres and genders within this Record label, this adds more variety and could produce a larger fan base. Some artist's such as Cheryl Cole, Duffy and Ellie Goulding are managed by this record label. therefore the label can be seen to cater to a fan base which likes pop/ upbeat music. The mass target audience is their focus. 


Sony: Sony music is a monopoly record company. They own: Columbia records, Rca Records, Epic Records, Artista Nashville, Columbia Nashville, Masterworks, Vested in Culture, Rca inspiration, Provident Music Group. 

Some of the artist's include:

  • Booby Shmurda
  • Carrie underwood
  • Fifth harmony
  • Meghan Trainor
  • Michael Jackson
  • Pitbull 
  • One Direction
  • SIA
  • T.I
  • Whitney Houston.


  1. I feel like record label won't be right for my music video or my artist's 'profile': because of the label having so much power over the media, it will limit the creativity of the artist. My video could be seen as controversial therefore I don't think the two would mesh correctly.
  2. However this label would be a platform for my artist and his music video to be debuted to the world. 


Reviewing all of the Record labels I have done research In, I feel DefJam recordings is the right record label for my music video and artist. This is because, they allow their artist's to test their artistic feelings and give them the forum to become creatives. Because of this I feel if my music video was released it would be received very well from the fan base on the basis of what type of vibe and genre has already been created.


Monday, 12 January 2015

Analysing a CD 'digipak'

Jay Z uses a bold, capital font as the title of his CD cover: THE BLUEPRINT 3. Listening to the album, the listener can tell that Jay Z is trying to bring back an old school (2001) sound back into hip hop. In interviews he mentions that he is trying to correct the mistakes so-called 'hip hop artist's have made by trying to ease the r'n'b culture back into a non auto tuned classic vibe. To me Jay Z's music in this album in particular is to the point and simple( simple in the fact that he is there to rap and convey a message: that instruments are at the main forefront of music not different avenues of technology such as auto tune). He creates a classic sound which is why he is a significant role in the hip hop movement. Because Jay Z  uses this style, the listener can therefore tell why he uses a simple, bold font. It is to show that the music he makes is powerful in its simplicity. This can also be emphasised by the album cover. The background is all white including all the instruments. Jay Z's focus was to show that hip hop is still about making music rather than focusing on the radio hits, gimmicks and money. The assortment of instruments shows the versatile nature and style of his work. 

The front and the back of the CD cover have the same plain white background, however on the back instead of bold, black writing, he uses: bold, red writing. Although the colours are different the listener can see the continuity in the album cover as the words are still simplistic. The colour of the font is red which continues with the theme of the three red stripes on the front cover. I think the writing is red to show the progression of the music production. For example the 3 lines of red represent the music that can be made by instruments and the red writing on the back cover is the final product. 





There is a CD booklet in The Blueprint 3, this allows fans to have a piece of memorabilia from the album, In it, it talks about the production and work that has gone into the album. A common theme throughout is red and white with occasional black tones, this theme is continued throughout and emphasises Jay Z's message that the instrument and classic music is the important thing when listening to his album. Red symbolises, sex, death and danger which suggests this message will be in his songs, The juxtaposition with the white also suggests purity and is considered the colour of perfection. Thus suggesting Jay Z deems his music as the perfect conveyor of classical rap and hip hop.








The CD cover is a mid-shot it is used to show the overall subject, which is the instruments. It allows the listener to see the whole picture without fully focusing on one element of the picture.