Sunday, 26 April 2015

Evaluation part 4

By using new media technologies such as: Final cut pro, Google, Imovie, Itunes, YouTube, Blogger, Soundcloud, Pinterest, Slideshare. I was able to plan, research and construct my music video. Starting with the planning process I down my ideas onto paper, I then took pictures of these ideas and put them onto blogger. This way I was able to document exactly what was going on in my head in regards to planning my music video. Quickly writing small blog posts on my blog was a great way of me remembering my thought process and it also became a good way for me to interpret and map out all of the different ideas that were coming to my head. Blogger proved to be an important asset in constructing and planning my work as I could show each and every step of the process I was taking. To aid with the planning process I used Pinterest. I found this was very helpful and added a different element to my blog. For example On Pinterest I was able to search many different aesthetics which I wanted to include in my music video. using this application gave me a different platform of showing my thought process which I feel helped give variety to my blog. 


I also used Slideshare to create a pitch for my music video. This added a different aspect of planning and research onto my blog and I feel it shows I have a good understanding when using different technological devices and apps. This was also a good way for me to broadcast my work as I had the option of posting the link to my music video pitch publicly or privately. Therefore allowing feedback in the early stages of my research and planning. Using YouTube and Soundcloud: I found my song for my music video. I researched a lot of different genres of music, artists and songs to choose from. This was extremely useful to me as YouTube especially offered me such a wide variety of songs to choose from. This however meant I had a hard time picking one particular song as all of the songs I listened to open my mind and had me thinking about different ideas that I could use within my music video. Once I had chosen the song I wanted to use I then downloaded the song via Itunes and this was the format in which I uploaded it to Final cut pro. 

Once I had chosen my song, done all my research and planning and filmed footage for my music video, I moved on to the editing aspect of my work. I first uploaded all of my footage onto Imovie and due to technical difficulties on Final Cut pro: I decided to edit the footage on Imovie. The layout of this application is quite straight forward and allowed me to see exactly what I was doing. However I couldn't complete the accurate and intricate editing I was trying to achieve while using this application. So I then decided to use Final cut pro. Final cut pro was an application that I had used before so I was familiar with the different settings. However For this project I was able to expand on my abilities. One of the editing skills I tried to craft was lip- synching. Which I hadn't done before, Using this application enabled me to precisely edit and cut wherever I wanted. There was also a wide range of different filters and settings that I could use within my music video which helped me add variety into my music video. 

Evaluation part 3

I received a  range of feedback from my audience, ranging from the age of 17-24 , In the image above was a friend who had sent me a comment on my video after I had put a link on my twitter page, she is 18. She mentioned she could see where I was going in notion of the Gothic theme and she was impressed with the different range of filters and tones I used within my video. 
Initially I sent out a questionnaire, as follows:

 Questionnaire for music video research

1. What is your age?


2. What Gender do you identify with?



3. What is your ethnicity?



4. Who is your favourite music artist?



5. What is your favourite genre of music?



6. What is your favourite genre of movie? (comedy, romance, horror.... etc)

  • Bukky, was 18 years of age, she's a female, African, her favourite music artist is Frank Ocean and her favourite genre of music is hip hop/ r'n'b, her favourite movie genre is action and horror films. 
She therefore fits into my target audience perfectly. not only is she of the age range but her interests ensure the style of my music video would entice and please her. 



Monica was also very enthusiastic about my music video. She mentioned the editing for the lip synching is something that particularly impressed her which was pleasing for me as I had tried very hard to make sure the editing of the lip synching was on time with the lyrics. She also mentioned she enjoyed the different range of shots I used. I was aiming to impress the audience and give a variety of different shots hence why I included panning shots, mid-shots, long-shots, extreme close ups and zooms in and out. This was important to add variety to the music video as some of the scenes were similar or repetitive. 


This commenter on my YouTube page mentioned they liked the different forms of wipes and fades to transition into the next scene. I chose to use a lot of fade to black and wipes when transitioning from one scene to the next, this was important as it allowed the music video to flow and helped with the continuation of the music video. They also mentioned the lip- synching was really well tuned with the song. Which was a difficult process to perfect but I feel with the revised use of Final cut pro I was able to achieve a great final result. They also gave me great constructive criticism to work from. They mentioned that there could have been more of a story line to follow. if i was to complete the project again I would certainly add more of a story line so that the music video had more direction. However with this being said, I decided to concentrate on the performance based parts of my music video, this way I could emphasise the accuracy of the lip synching. Therefore I added different filters such as split screens which enabled be to add variety to the music video. 

Monday, 20 April 2015

Evaluation part 1


When I brainstormed my ideas, I decided to create a narrative piece of media. I wanted to incorporate performance within my music video, however I wanted the music video to somewhat tell a story. Working on my own meant that I could let my creative imagination run wild, I had a plethora of ideas to choose from and I wanted to use little bits from everything that inspired me to create my final music video. However when trying to film, edit and bring the images in my head to life on screen I found a few of my ideas may have been slightly too ambitious. The difficulties I had with my project included not having enough models and actors to feature in my music video, this meant I had to re-plan the idea of my music video. To re-iterate I originally wanted the video to be mostly narrative and a small section of performance. When I started filming the performance based pieces of work, I realised how much I enjoyed the different range of varied shots, after a few takes I was able to motivate my actor so that he would be enthusiastic about his role. Given that I was enjoying the way the lip-syncing shots were panning out I decided to make the music video a more even split between narrative and performance. 
The theme of my music video being: a Voodoo mistress setting love traps for her lover, as can be interpreted within the lyrics of the song.
I used a mid-shot here to set the scene, The 'Voodoo Mistress' is standing upright with her face covered (as she will be within all of the shots) I purposely wanted the background to be dim however I placed my model directly under the light therefore emphasising her being the main focus of the shot. Being her there is a white sheet pinned up so that there is a plain background. I wanted the focus to be completely on the model and the white background enables all the colours within The 'Voodoo Mistress' costume to come out. Looking back on my work I would have ironed or steamed the sheet to enable there were no wrinkles in the shot, however I quite enjoy the effect that it gave me because it makes the shots feel organic and real. If I wanted to go for a different coloured background I could have chosen to use the green screen, this would have allowed me to change the background and setting if I had desired that effect. For the setting I chose not to venture out too much, this was because I was working on my own, a complication with working alone would include the fact that I wouldn't have a group of people working with me (if I was working in a group there would automatically be different actors) and because I only had a limited amount of actors I didn't want to have to rely on anyone to go somewhere inaccessible. With that being said, For the shots of my male actor 'Sam' I chose a plain light grey wall, this would ensure I could create clean shots and wouldn't add any distraction to my music video. As well as the clean background not taking away from the shots I used this as a tool to emphasise the Voodoo Mistress' costume. She wears extravagant reds and golds and has a sequin and black mask which covers her face. I have layered her clothing and put on a red head dress which adds to the authenticity of my character. As in previous blog posts I have included her costume ideas. I feel I have done well to stick to these ideas and themes and her clothing is very reminiscent of that of a witchcraft practiser/voodoo mistress. In certain shots I have included a fluffy fur coat which adds to the luxurious characteristics I was trying to portray within her character.
For Sam's 'costume' I went with a very smart casual look, he is also wearing lots of layers. The purpose behind piecing casual/smart clothing together was because I didn't want his costume to take away from the message within the song. Sam has a vital role of singing the words of the song therefore I wanted nothing to distract from this.
I used a range of props within my work a few of these included: candles, stones, crystals, shell, glass, books, a small table, an apple, a flower, dancing African sculptures. These were all used to set the Mise-en-scene, I wanted to add depth to my scenes by including props which could be seen in a real voodoo house, therefore I layered shells into a glass and used crystals to create a scene which would look as if the mistress is conducting some sort of spell.

I used a range of different shots within my work, not only the lip-syncing shots but my Voodoo Mistress also. I used long shots, close ups, mid shots and extreme close ups to capture the tone of the scene and portray emotion. The close ups and mid-shots were especially important for my singer: Sam, as I wanted these shots to be as clear and coherent as possible. The close ups enables the audience to see his lips moving to the beat and lyrics of the music. This proved to be difficult to film as the tripod I was using didn't go high enough into the air, therefore I had to hold the camera upright and steady to ensure my hands weren't shakey and to create the right visual effect. The singer is looking into the camera which is a convention of music videos, it creates the notion of 'looking' and engages the audience within the music video. I took a wide range of shots, not all did I use for my final product. I was using final cut pro and briefly Imovie to edit my work. I had to cut and delete the scenes which I didn't like to ensure the final music video was exactly how I wanted it. When cutting my work a lot and moving each shot to the correct scene I found I had to use the render feature a lot this often took a lot of time especially at the start when all the work had to be freshly rendered. As well as cutting and deleting work I changed the opacity, colour and saturation of a few of my shots as you can see in the image directly below. Within final cut pro there are a lot of features which enable you to change and customise your different range of shots, I found this extremely helpful and the saturation effect especially helped me with my theme of witchery and voodoo.

Not only editing the lip- syncing but recording these shots were harder than I had originally anticipated, firstly as a director of my music video I had to inspire and motivate my actor to enthusiastically sing within the shots. I originally had a few different shots of him lip-syncing however there wasn't much movement in his lips which made the meshing of his lips and the song very difficult. Secondly the editing, I first tried to edit the lip - syncing on Imovie, however I found the software wasn't complex enough for me to connect and align the sound just perfectly. I then exported the clips to final cut pro which allowed me to zoom into the sound waves and place the shots exactly in the spaces I was trying to fill. When adding other scenes I found this would slightly alter the fluidity of the lip-syncing so I just had to go back and tweak the shots until they were aligned correctly again.
A few of my scenes had been repeated, for example in some shots I used  the same scene however I sped certain parts up, added colour or saturation, put the scene in reverse. This enabled me to fill out my video and ensured there was continuity throughout the music video. One negative to this would be I could have had a few more shots of different things this would ensure I have a variety of ideas and could make the music video look more thought out.








Evaluation part 2

I wanted create a performance based music video. As mentioned in my other blog posts I originally planned to create a more narrative based music video. I feel the video I have created is a mix between the two. The music was created for a niche audience; I kept this in mind because the theme of witchcraft and voodoo might not be accepted by everyone. Because the audience I was aiming the video at was a niche collective, the imagery in my digipak and poster would correlate with their interests. As mentioned in previous blog posts, I specifically chose a younger audience (16-20) as they are quite open minded in experiencing different creative projects. This way the concept of a dark ‘voodoo’ video would be well accepted. The themes of the music video continue within my poster and digipak. For example the lyric sheet is a blood red colour, which correlates with the tone of the lyrics. The ‘voodoo mistress’ also has a lot of red in her costume which shows the continuation from product to product. The font on the poster, front cover, back cover and lyric sheet are the same. This is important as it emphasises the theme has to continue throughout my music video and ancillary texts. The font in the music video is also very similar which will help with the continuation of my products. The front cover and back cover and disk impression are of a similar grey tone, these elements work together as they guarantee the listener of the song would understand the theme behind each product. One of the elements that went well in my overall products would be the font. I tried to keep them similar throughout the different products as this ensured the products flow and correlate with each other. On my CD back/front cover I really like the use of the grey tones within the work, with the fading of the singer: Sam it made the front cover look more elusive. The grey tone also allowed me to put more layers on my front cover. For example I have a picture of the woods, and then his face and also the song title, because the grey isn't too harsh it allowed me to make the colour of my title really bold. 








I experienced a few difficulties when creating my digipak and poster. For example the poster was difficult to create as I haven’t had much experience in using Photoshop. I had tried to use it but it was proving too frivolous when I tried to edit and change certain things within my picture. I therefore used paint and a word application which allowed me to layer images on top of each other, eventually giving me the desired effect I was going for. If I was to change anything I would ensure I had some background knowledge on using Photoshop, that way I wouldn't have to print screen my final image to put in onto my blog (another difficulty that arose). If I didn't have to print screen my photos the picture quality would have been better and thee colour and text would have been more vibrant. A weakness in my poster would be that the fire isn't more fluid. I would have preferred the fire to go past the image of the singer so that it looked more realistic.  I would also have liked to find a font that was more similar to my other products, however the application I was using at the time left me unable to do that. As mentioned before a weakness could have been when I used a word application to edit and create my pictures. If I had used photo shop the front cover/ back cover and disk impression would have been clearer and the quality would have been sharper.

digipak research ideas

Within my Digipak I need to include the cd cover, back of the cd, spine of the cd, disk impression and  a free image/poster.



Here are a few examples of digipaks, they include the front cover, back cover, spine and poster included in the pack. It is important that the themes of the poster and the outer Cd match, this will ensure the continuation of the theme will go smoothly.





Using the research of the layout of different artist's ideas, I decided to create a digipak which included a disk impression, front cover, back cover and spine. Here is the final pieces for my digipak: