Institutional research

Def jam Recordings: is the label frank ocean is signed to in addition to being a branch of the group OFWGKTA (odd future wolf gang kill them all). DefJam is an American record label which focuses mainly on hip hop and urban music, owned by Universal Music Group, it was founded in 1983. The label has quarters in the UK and Japan. 
Some of the Artist's include: 

• 2 Chainz
• Afrojack
•  August Alsina
• Big sean
• Common
• Fabolos
• Jeremih
• Jhene Aiko
• Kanye West 
• Nas
• Mariah Carey
• Teyana taylor to name a few. 

They are mostly African American. I feel like this institution would be suited to my Song and Music video as the 'singer/performer' is Black and the song is alternative r'n'b. 

Polydor: 
Polydor Records is a British record label that is under Universal music group. It currently operates as a front-line label under the Interscope Geffen A&M label.
Artist's include: 

• Azealia Banks
• Eminem 
• Nelly Furtado
• Nicole scherzinger
• Schoolboy Q
• Sky Ferrierra
• K'Naan

There are a mix of genres and genders within this Record label, this adds more variety and could produce a larger fan base. Some artist's such as Cheryl Cole, Duffy and Ellie Goulding are managed by this record label. therefore the label can be seen to cater to a fan base which likes pop/ upbeat music. The mass target audience is their focus. 

Sony: Sony music is a monopoly record company. They own: Columbia records, Rca Records, Epic Records, Artista Nashville, Columbia Nashville, Masterworks, Vested in Culture, Rca inspiration, Provident Music Group. 

Some of the artist's include:

• Booby Shmurda
• Carrie underwood
• Fifth harmony
• Meghan Trainor
• Michael Jackson
• Pitbull 
• One Direction
• SIA
• T.I
• Whitney Houston.

1. I feel like record label won't be right for my music video or my artist's 'profile': because of the label having so much power over the media, it will limit the creativity of the artist. My video could be seen as controversial therefore I don't think the two would mesh correctly.
2. However this label would be a platform for my artist and his music video to be debuted to the world. 

Reviewing all of the Record labels I have done research In, I feel DefJam recordings is the right record label for my music video and artist. This is because, they allow their artist's to test their artistic feelings and give them the forum to become creatives. Because of this I feel if my music video was released it would be received very well from the fan base on the basis of what type of vibe and genre has already been created.