This is Sam, my artist, in my previous post: Pinterest mood boards, I had included the attire I wanted Sam to wear. He was supposed to be wearing something casual and 'fashionable' however I told him to dress in whatever he felt comfortable in. This was important because I don't want the lip syncer to detract from the message within the video. I want the vibe of the video to be chilled and serene. The non extravagant outfit emphasises the depth the artist is willing to go to bare his soul to the audience which is important when conveying my message within the video.
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