I wanted create a performance based music video. As
mentioned in my other blog posts I originally planned to create a more
narrative based music video. I feel the video I have created is a mix between the
two. The music was created for a niche audience; I kept this in mind because
the theme of witchcraft and voodoo might not be accepted by everyone. Because
the audience I was aiming the video at was a niche collective, the imagery in
my digipak and poster would correlate with their interests. As mentioned in
previous blog posts, I specifically chose a younger audience (16-20) as they
are quite open minded in experiencing different creative projects. This way the
concept of a dark ‘voodoo’ video would be well accepted. The themes of the
music video continue within my poster and digipak. For example the lyric sheet
is a blood red colour, which correlates with the tone of the lyrics. The ‘voodoo
mistress’ also has a lot of red in her costume which shows the continuation
from product to product. The font on the poster, front cover, back cover and
lyric sheet are the same. This is important as it emphasises the theme has to
continue throughout my music video and ancillary texts. The font in the music
video is also very similar which will help with the continuation of my
products. The front cover and back cover and disk impression are of a similar
grey tone, these elements work together as they guarantee the listener of the
song would understand the theme behind each product. One of the elements that
went well in my overall products would be the font. I tried to keep them similar
throughout the different products as this ensured the products flow and
correlate with each other. On my CD back/front cover I really like the use of
the grey tones within the work, with the fading of the singer: Sam it made the
front cover look more elusive. The grey tone also allowed me to put more layers
on my front cover. For example I have a picture of the woods, and then his face
and also the song title, because the grey isn't too harsh it allowed me to make
the colour of my title really bold.
I experienced a few difficulties when creating my digipak and poster. For example the poster was difficult to create as I haven’t had much experience in using Photoshop. I had tried to use it but it was proving too frivolous when I tried to edit and change certain things within my picture. I therefore used paint and a word application which allowed me to layer images on top of each other, eventually giving me the desired effect I was going for. If I was to change anything I would ensure I had some background knowledge on using Photoshop, that way I wouldn't have to print screen my final image to put in onto my blog (another difficulty that arose). If I didn't have to print screen my photos the picture quality would have been better and thee colour and text would have been more vibrant. A weakness in my poster would be that the fire isn't more fluid. I would have preferred the fire to go past the image of the singer so that it looked more realistic. I would also have liked to find a font that was more similar to my other products, however the application I was using at the time left me unable to do that. As mentioned before a weakness could have been when I used a word application to edit and create my pictures. If I had used photo shop the front cover/ back cover and disk impression would have been clearer and the quality would have been sharper.




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